Fundraising Ideas For The Band-KEMOSABE Gourmet Coffee

Posted by Southwest Beverages on 8/4/2015

As President of the Riverton Band Booster Club I was absolutely delighted when Mr. Heartworthy, our band director, told me of the letter he received from Macy’s requesting our presence to be the lead marching band in this years’ Macy’s Thanksgiving Day parade. This is the most exciting thing to happen to our band since the day I-the tubby tuba player-fell while running onto the field to dot the “i” in Riverton at our state championship football game back in ‘84.

“How am I going to quickly raise the $54,000 needed to send our sixty-two-member marching band to New York?” I asked myself, while sipping a cup of Kemosabe chocolate cinnamon flavored coffee and looking out my office window down onto the parking lot. For the next hour I focused my attention not on my work, but on making a list of fundraising ideas that could fund our event. “No,” I thought as I scanned the list. “These events are too small. Think big.” Suddenly, a brilliant idea came to me as I looked at my almost empty coffee mug. “We’ll sell coffee. Everybody loves coffee and this Kemosabe gourmet flavored coffee is excellent. Everyone will buy it.” I now re-directed my attention to finding out who made Kemosabe coffee. Within minutes, I learned that not only does Southwest Beverages make Kemosabe gourmet flavored coffee but they also make Sippity hot cocoa mix and have an excellent fundraising program-attractive margins, no up-front costs, professionally managed and they offer marketing support.

To make a long story short, with tears of great pride in my eyes, I watched on television as Mr. Heartworthy directed the Riverton marching band to proudly form their script signature Riverton formation in front of Macy’s at 34th Street on Thanksgiving day. “Don’t fall, Tommy!” I called out at the television as Tommy the tuba player ran out to dot the “i.”

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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