Posted by Southwest Beverages on 8/5/2015
Yesterday, I had agreed to meet Gloria, the company’s
payroll service provider, at the Coffee House Cafe at 8 AM to go over the files
of several new employees. I arrived ten minutes early and decided to sit
outside since it was such a beautiful morning.
Immediately, I noticed a line of about 9 cars waiting to
place their orders at the drive-thur window. As the company Controller, one of
my job responsibilities is to time all manufacturing activity for our standard
cost-based accounting system. It only follows then that I timed how long it
took the last several cars to get their orders. 20 minutes was the average. “Unbelievable,”
I thought. “What a waste of time and gas.”
A half-hour after our meeting had concluded I was back at
the office. A few minutes later, my executive assistant, Jennifer, entered my
office holding the month’s performance reports in one hand and a cup of
steaming hot coffee in the other.
“Good morning, Frank. How was your meeting with Gloria? She
With my eye focused on her coffee cup, I asked, “Would you
wait in line in your car 20 minutes every morning to buy your coffee?
“I used to”, she replied, adding, “that was until Karen,
from HR, introduced me to Kemosabe® gourmet coffee. It comes in convenient
single serve envelopes so that every morning I simply place a few envelopes in
my bag and I’m off to work. In my opinion, it’s better than the coffee you get
at the Coffee House and it comes in six delicious gourmet flavors: mocha,
chocolate cinnamon, chocolate hazelnut, crème butterscotch, chocolate irish
cream and French vanilla.”
“Why don’t you order some for the office. When it arrives
give everyone a few envelopes so that maybe they won’t wait in line for 20 minutes
and they then can start their day at 8 instead of 8:20.”
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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