No More Long Lines To Get Gourmet Coffee

Posted by Southwest Beverages on 8/5/2015

Yesterday, I had agreed to meet Gloria, the company’s payroll service provider, at the Coffee House Cafe at 8 AM to go over the files of several new employees. I arrived ten minutes early and decided to sit outside since it was such a beautiful morning.

Immediately, I noticed a line of about 9 cars waiting to place their orders at the drive-thur window. As the company Controller, one of my job responsibilities is to time all manufacturing activity for our standard cost-based accounting system. It only follows then that I timed how long it took the last several cars to get their orders. 20 minutes was the average. “Unbelievable,” I thought. “What a waste of time and gas.”

A half-hour after our meeting had concluded I was back at the office. A few minutes later, my executive assistant, Jennifer, entered my office holding the month’s performance reports in one hand and a cup of steaming hot coffee in the other.

“Good morning, Frank. How was your meeting with Gloria? She asked.

With my eye focused on her coffee cup, I asked, “Would you wait in line in your car 20 minutes every morning to buy your coffee?

“I used to”, she replied, adding, “that was until Karen, from HR, introduced me to Kemosabe® gourmet coffee. It comes in convenient single serve envelopes so that every morning I simply place a few envelopes in my bag and I’m off to work. In my opinion, it’s better than the coffee you get at the Coffee House and it comes in six delicious gourmet flavors: mocha, chocolate cinnamon, chocolate hazelnut, crème butterscotch, chocolate irish cream and French vanilla.”

“Why don’t you order some for the office. When it arrives give everyone a few envelopes so that maybe they won’t wait in line for 20 minutes and they then can start their day at 8 instead of 8:20.”

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit www.southwestbeverages.com.

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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