Posted by Southwest Beverages on 11/18/2014
Coffee is a popular beverage enjoyed in one form or another all around the world. Itís the second most traded commodity (the number one is oil). Preparing their morning coffee is often the first task people perform each day. We drink it alone, in a group, at our desks, in our cars, and on the couch. Itís a versatile staple that we couldnít live it out.
Many people donít realize it, but instant coffee has some significant benefits that make it superior to traditionally brewed coffee.
1. No waiting in line at the coffee shop.
Thereís nothing worse than stopping for your morning coffee, only to find that the line at your favorite coffee shop is out the door. You donít have time to wait, but you need your fix. Instant coffee is easy to make at home and thereís never a line.
2. Itís made in just a moment.
You can never make a pot of coffee ďreal quick.Ē It takes several minutes to heat up and start percolating. Plus, you have to wait until the pot is done to get the best taste, otherwise the water wonít have distributed all the grounds sufficiently. Instant coffee takes seconds to prepare.
3. Itís just as healthy as slowly-made coffee.
Regardless of its form, coffee provides the same health benefits. Itís packed full of antioxidants that we need every day (especially us folks who are getting up there in years). It also contains phenols and flavonoids.
4. You can enjoy different flavors.
When you brew a pot of coffee, youíre stuck with that flavor until the pot is gone. If you make that pot at home or work in a small office, that pot could sit there all day unless someone is willing to throw it out. With instant coffee, you can pick and choose whichever flavor youíre in the mood for right then.
5. Thereís less to wash.
Washing the coffee pot is a tedious task. Itís not exactly the easiest item to get clean. We tend to put off a wash and give it a quick rinse in between uses. After a cup of instant coffee, you only have to wash your cup (which you would have to do anyway).
6. Instant coffee tastes the same as any other.
Gone are the days when instant coffee held an inferior taste to brewed coffee. Advances in science have created instant coffees that taste identical to other types; so similar that taste testers canít distinguish one from the other. In many cases, instant coffee has a superior taste that many people are starting to prefer.
Written by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages®
Bob has had the privilege of working for some of Americaís largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe Ė two of New Yorkís finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.
Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.
Southwest Beverages® is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity® hot cocoa mix and Kemosabe® gourmet flavored coffee. All Southwest Beverages® products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.
For more information, please visit www.southwestbeverages.com.
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