Running a Successful Fundraiser

Posted by Southwest Beverages on 11/20/2014

successful fundraiserOne of things we’re proud of at Southwest Beverage is our community involvement. We think charities are important and we want to do our part to make sure that fundraising events are a success. We’re so serious about that goal that we’ve developed an entire department of our company that’s devoted to assisting charities with their fundraisers. Not only do we offer our products to your fundraising efforts at a discounted price, but we also provide marketing materials and never require payment until your event is complete. For more information, click here to visit the Fundraising section of our website.

Create a Fundraising Goal

Like any project, you have to start with a goal. The goal is usually an amount of money you intend to collect. You’ll use this figure to determine the cost structure of the other facets of your event, like the type of food you’ll provide or the gifts you’ll distribute.

Develop a Strict Budget

You’ll need to build a careful budget and stick to it. Remember that any penny you save goes to the charity, so there’s no room for frivolous spending. Every expense must have a purpose. You need to understand all your expenses from the beginning so you aren’t surprised by a cost that eats into your contribution.

Lose Your Inhibition to Request Money

People who regularly work on fundraisers report that this is one of the hardest obstacles to get over. Typically, asking others for money is considered rude, but in a fundraising capacity, it’s expected. Keep in mind that you aren’t asking for yourself; you’re asking for others.

Craft a Message

Don’t expect others to feel the same way about this cause that you do. You have to persuade them that your cause is worth their money. Your initial contact with potential donors must be impactful and meaningful. Tell them how you’ll spend the money and how it will affect change.

Practice Your Event

A fundraising event is not the time to look unprofessional. A poor performance can impact how much money people donate this time or the next. Run through your even with your staff; have a “dress rehearsal” so everyone understands their roles.

Offer Tangible and Intangible Benefits

Even though people are donating to a worthy cause, they like to have some recognition, even if it’s small. One of the reasons our products make perfect gifts are because they give donors something to enjoy over and over and be reminded of the event. Plus, the price point is accommodating to the fundraiser organizers. You can offer intangible gifts by thanking people publically (in letters, emails, social media, etc.)

Send a Thank You

People who donated once are your best resource when you need to solicit donations again, especially if you’re raising money for the same cause. Don’t forget to thank those people for their contributions afterwards. A thank you note is one of those little things that mean a lot to people.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages®

Bob has had the privilege of working for some of America’s largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe – two of New York’s finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages® is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity® hot cocoa mixand Kemosabe® gourmet flavored coffee. All Southwest Beverages® products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

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