Posted by Southwest Beverages on 1/30/2015
History of the Super
Bowl Game Name
The Super Bowl has not always been called the Super Bowl.
The first three games, which we today refer to as Super Bowls I, II and III,
were called the “AFL-NFL World Championship Game”. The first AFL-NFL World Championship
game was played in 1967 at the Los Angeles Memorial Coliseum between the Green
Bay Packers and the Kansas City Chiefs (the site was not determined until
December 1, 1966, just 6 weeks before kickoff and the date of the game was not
set until December 13, 1966). The Packers won 35 to 10. Attendance for the game
was 61,946 (67% capacity and smallest number of people to ever view a Super
Bowl game); pre-game and half-time entertainment was provided by the University
of Arizona and University of Michigan marching bands; the AFC Chiefs used their
league’s Spalding football while the Packers used their leagues Wilson
football. “Super Bowl I”, was, and still
is today, the only Super Bowl to be broadcast simultaneously by two
networks-CBS, which had the television rights to the NFL games and NBC, which
had the television rights to the AFL games. The owner of the Kansas City
Chiefs, Lamar Hunt, first coined the term “Super Bowl” based
on a Super Ball toy his kids often played with. The name “Super Bowl became
official in 1969.
At the insistence of Lamar Hunt, the NFL decided to break
from the college bowl tradition of numbering bowl games and began using used
roman numerals. The use of roman numerals in the early years was looked upon by
many fans as “cool”-Super Bowl V, Super Bowl X. However, over the years the
roman numerals have become a bit too much and challenging to interpret
(XXXVIII-38; XLIX-49) and, as was the case for Super Bowl XL (40) some people
actually thought only XL size jerseys were offered for sale Next year, for
Super Bowl 50, the NFL has decided to part company with the roman numeral “L”
and use the number 50 instead (perhaps to sell more jerseys, other than size L).
They will resume using roman numerals beginning in 2017 (LI).
History of the Super
Bowl Trophy Name
From 1967 to 1969 the winner of the “AFL-NFL World
Championship Game” was awarded the “World Championship Game Trophy”. In 1970, the
trophy was renamed the “The Lombardi Trophy” in honor of perhaps the greatest
coach in NFL history, Vince Lombardi, head coach of the Green Bay Packers, who
passed away earlier that year. (Lombardi was often known for his witty
expressions, one of which was, “The Green Bay Packers do not play in
consolation games. A Consolation game is a game played between two losers”,
which of course Lombardi was referring to the consolation game that, at the
time, was the game played between the leagues two runner up teams.
“Go Deep”-2015 Super
Bowl Admission Expenses:
1. Ticket Price: The average ticket
price is $2,800, about the cost of attending 10 home games for the average NFL
team and a far cry from the $12 charged for Super Bowl I.
2. Parking Pass:
The cheapest parking pass is $83 while the most expensive is $495 (Orange Lot
1). If you think that you will save money by traveling as a group be prepared
to pay $880 for the van to park in West Orange Lot 1. If you’re traveling to
the game by limo tell your driver to park in West Orange Lot 1 and bring $605.
3. Hotel Accommodations: The average hotel in the area
is charging $600/night for an average size room. The normal stay is 3 nights.
The average 3 night house rental for a 3 bedroom 1500 square foot house is
It is estimated that concession consumption at this years
Super Bowl will be 51,000 bottles of beer, 41,000 draft beers, 32,000 cups of
soda, 32,000 bottles of water, 22,000 hot dogs and 16,000 servings of nachos.
Beverage: Now that you spent about $5,900 per person to enter the stadium
(ticket/airfare/hotel/car rental) it will cost you another $9 for a hot dog, $15
for a Roast Beef PoBoy, $14 for nachos, $6 for peanuts and $15 for popcorn in a
“Souvenir” bucket. Bottled water is $5.00, a 20 Oz draft Beer is $12, a 16 oz.
premium beer is $15 and a 32 ounce Pepsi in a “Souvenir” cup will cost you $8.
The average hat will cost $20-28 the average T-shirt $35, the average sweat
shirt $75 and the average youth jersey $50.
There will be approximately 47 minutes of
commercials in the Super Bowl, 55 % of which will be 30 seconds and 55 % will
be 60 seconds. The cost of a 30 second
commercial is $4.5 million and the cost of a 60 second commercial is $9.0
million, up $1.0 million from 2014 (the cost of a 30 second commercial in
“Super Bowl I was $42,000). Total television revenue from commercials will be
approximately $423 million.
Food & Beverages Game Food Consumption
Behind only Thanksgiving, Super Bowl Sunday is the second
largest food consumption day of the year, according to the US Department of
Agriculture and is the 2nd highest day of alcohol consumption in the
year, behind New Year’s Eve. The average American will consume about 1,200
calories during the 4-5 hour television event. Here are some of the average
food & beverage consumption items (that will be expanding your waistline):
1. Domino’s estimates it will deliver 9 million slices of
2. 80 million avocados (number one day of the year for
3. 12 tons of nachos.
4. 1.2 million pounds of chicken wings-about 1 billion
5. 11 million pounds of potatoes chips.
6. 9 million pounds of popcorn.
7. 325 million gallons of beer-about 49.7 million cases
(resulting in 1.4 billion trips to the bathroom and a new meaning to the
phrase, “3 and out”).
8. “Mama’s” meatballs-Unknown
Super Bowl Saturday?
Can you imagine how exponentially these figures would grow if
the Super Bowl were played on a Saturday and you did not have to worry about
going to work the next day (The Monday following the Super Bowl is the number
one day of the year for sick call outs. It is estimated that 7.4 million people
will call out sick and another 4.7 million will show up late for work).
Written by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages®
Bob has had the privilege of working for some of America’s largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe – two of New York’s finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.
Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.
Southwest Beverages® is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity® hot cocoa mixand Kemosabe® gourmet flavored coffee. All Southwest Beverages® products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.
For more information, please visit www.southwestbeverages.com.
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