Posted by Southwest Beverages on 4/29/2016
“With the fourth pick of the 2016 NFL draft the Dallas
Cowboys select Exekiel Elliott, running back, Ohio State,” the commissioner of
the NFL, Roger Goodell, stated to the audience assembled at the Auditorium
Theatre in Chicago.
“Boy am I glad this pick is behind us,” I stated to the Vice
President of Player Personal of the Cowboys after I had taken a sip of my mocha
“That’s for sure, Franky. Now we have the best backfield in
football,” he stated with joy and excitement. “What’s that coffee your
drinking?” he asked.
“It’s Kemosabe mocha flavored coffee.”
“Where can I get some?”
“I have several single serve packets in my briefcase. I’ll
get one for you.”
Five minutes later I returned to our “War Room”, a room at Valley
Ranch set aside for the Owner, his family, the Coach, the General Manager, the
Vice President of Player Personal and the scouts. The air in the room on draft
day is so tense you could cut the air with a knife. “Here’s your mocha flavored
coffee, Ronnie,” I stated as I handed him the container.
Before he could say thank you, the Coach called out, “I
smell some delicious mocha flavored coffee.”
“It’s over here,” Ronnie called back.
“Well, can you get six containers of that mocha flavored
coffee so we can celebrate the newest addition to the Cowboys, Exekiel Elliott?”
Ten minutes later the owner’s secretary called out to the
senior management of the Cowboys who had just witnessed the New York Jets pick Darron
Lee, an inside linebacker from Ohio State, “Why don’t you guys come in out of
the draft? Your mocha flavored coffee is ready.”
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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