Playtime Is Where Quality Time Begins-KEMOSABE Instant Coffee

Posted by Southwest Beverages on 7/15/2016

As the Vice President of marketing for Gramm Publications, I have an extremely busy life. Between having the responsibility for the monthly publication of six national magazines and managing a family, which consists of my husband, Dan, and two wonderful Children-Jason, 9 and Sydney, 7 quality time with my children is precious time. Dan and I try our best to balance our family lives with our professional lives, but it is hard especially since Dan’s job requires him to travel out of the country weeks at a time. Thank goodness for our live in au pair, Nancy, who has been with our family now for the past four years.  

“Nancy, are the kids dressed and ready to go?” I asked on my cell phone as I hailed a taxi on 42nd Street and Madison Avenue just outside my office building. “I should be home in about twenty minutes, that is if the rush hour traffic lets me.”

“Yes, and they are so excited that you are going to take them to the park to play,” Nancy answered, referring to the fact that we were going to the Diana Ross Playground on the west side of Central Park, a short two block walk from our three story brownstone on West 83 Street.

“Can you do me a favor and prepare a container of iced Kemosabe crème butterscotch instant coffee for me?”

“No problem, Lisa, it will be ready when you’re ready to go to the park. See you in a few.”

An hour later, upon the first site of the park, I watched as Jason and Sydney ran towards the wooded jungle gym, the center piece of the park, which is modeled after the 1870’s old west buffalo play sculptures and animal footprints. For the next half-hour I let Jason, play with Sydney on the jungle gym while I enjoyed my iced container of Kemosabe crème butterscotch instant coffee. As I watched my children play it struck me that the only time I play with my kids is every Friday night in this park. I was missing them grow up. After I had taken the last sip of my crème butterscotch instant coffee I decided it was time for a life style change so that I could have more quality playtime with my kids.

“Come on guys. Let’s go on the tire swing,” I called out to my children as they chased me running toward the tire swing my hair blowing in the wind and the empty container of creme butterscotch instant coffee in my hand.

For the next hour I played with my kids enjoying every moment of it. That Monday, I resigned from Gramm Publications.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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