Posted by Southwest Beverages on 11/27/2016
My wife, Tori, and I, earlier this week, agreed that this
weekend we would go shopping for a new car. As the week progressed we reminisced
about the “clunker” cars we brought when we first got married and the many used
cars we had purchased over the years out of necessity. Towards the end of the
week we had discussions on buying a new car, a new luxury car, perhaps a Mercedes,
or a Lexus, Acura, BMW or a Volvo. Last night we agreed to buy a Mercedes, a silver
GLE 350 SUV to be exact.
“Welcome to Mercedes,” the well-dressed salesman announced
as he extended his hand towards me moments after we entered the Mercedes
“Hello, my name is Blake and this is my wife, Toni,” I
replied as I shook his hand.
“Nice to meet both of you. My name is Alex. Welcome to Mercedes
showroom. Please feel free to look around at your leisure. May I get you some
“That would be great, Alex,” Tori replied. “It’s 9:30 AM and
I haven’t had a cup yet today.”
“We have a variety of flavors,” Alex offered. “Chocolate
cinnamon, mocha, chocolate hazelnut and chocolate irish cream.”
“They all sound delicious,” Tori replied. “I think I’ll have
the chocolate hazelnut.”
“And for you, Blake?”
“I’ll also have the chocolate hazelnut.”
To make a long story short, over the course of the next hour
or so, Tori and I met with Alex in his office, discussing the various features
of the GLE 350 SUV and enjoying our chocolate hazelnut instant coffee. We left
by telling Alex we were certain that we were going to buy the car, but needed a
day to think on it.
“What a beautiful SUV,” I stated to my wife as we exited the
parking lot of Mercedes. “I love the sporty, sleek shape of the car,” I added
with enthusiasm. “Now that car defines unbound luxury.”
“Yes it does honey. But I’ll tell you what else defines
“That Kemosabe chocolate hazelnut instant coffee that Alex
gave us. That was the best tasting instant coffee I think I ever had.”
The next day we purchased the SUV and a box of Kemosabe
chocolate hazelnut instant coffee on the way home.
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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